When you want to attract new clients, offering free estimates and consultations is a tried-and-true way of getting new people in the door. For consumers and clients, having the opportunity for a free consultation takes a lot of the guesswork and anxiety away. Having the chance to talk to an expert and ask questions specifically tailored to your concerns often makes clients out of casual browsers. But time is also money. Where do you draw the line?
In the fire safety business, free estimates and fire safety consultations are helpful for several important reasons: it attracts new business, you can give advice based on firsthand observation of your potential client’s needs and it helps you decide whether this will be a good professional fit.
Dedication to Customer Service
The number one benefit of offering free estimates and consultations is that it brings in business by showing that you care about your clients’ satisfaction. Customer service is often a critical factor when a client is deciding which business to work with.
Furthermore, it gives you an opportunity to observe firsthand the situation or the location you’d be working with. Talking over the phone is helpful—but only to a point. When you’re consulting on something as important and situation-dependent as fire safety systems, actually seeing the location in real life is incredibly important.
Consultations Work Both Ways
Consultations also give the client and the business a chance to get to know each other—in other words, are you going to be a good professional and personal fit? Let’s face it: we’ve all dealt with unpleasant clients or business owners. When you offer or accept a free consultation, you’re really giving yourself a chance to decide if you want to work with a person.
What to Offer—or What to Look For
The key to offering effective free estimates is to use it as an advertising opportunity. For prospective clients, consider this a list of things to look for when a business offers estimates.
First, be sure to get your prospective customer’s contact information before you start a consultation. You can add their email to your marketing list in exchange for the consultation, which ensures that no matter which business they choose to go with, you’ll be able to communicate with them.
It’s also a good idea to think about what you, as the client, would want to know about your services. Namely, how have you worked with similar clients and solved their problems or made their lives easier? Many companies use case studies to illustrate these points.
Finally, set clear expectations: how much of your time are you going to give to the client? What will your consultation cover? Will it take place onsite, over the phone or by email? When you set boundaries, you’re less likely to give away time and expertise.
Anchor Safety Inc. values your home’s or business’s safety. We’re proud to provide an extensive selection of fire protection products and services to our clients. With our decades of industry experience, you can feel confident that our team has the expertise necessary to help you. Give us a call today to find out more about everything that we have to offer or schedule your free estimate and fire safety consultation!
Categorised in: Consultations
This post was written by Writer